In the 1960s Sydney was at the centre of Australia’s fashion industry. It was where aspiring models went in search of work and where the country’s top magazines were published. Just months after it opened for business, the stylish, modern Wentworth Hotel was being used as a backdrop for high-end photo shoots displaying the cutting edge of fashion.
In March 1967 Woman’s Day, one of the most popular magazines in Australia, photographed womenswear beneath the hotel’s famous façade, in the elevated garden courtyard and inside its sleek bars.
In 1968 Flair magazine, a lively gossipy title aimed at 16 to 25 year olds more in tune with every day style than haute couture, shot a series of always-fashionable little black dresses at the hotel. The Wentworth was quickly becoming Sydney’s fashion icon.
50 years later, Sofitel Sydney Wentworth is still the most stylish address in town.
The hotel regularly hosts exclusive
fashion events working with the best designers and photographers from around the world. In 2011 the internationally
acclaimed Fashion Stills exhibition was on display, featuring images from Dior, Chanel, Jean-Paul Gaultier, Yves St Laurent, Christian Lacroix and Givenchy, on loan from the Polka Galerie in Paris. In 2016 Sofitel Sydney Wentworth partnered with Australian Bridal Fashion Week to showcase top local and international bridal designers.